Grow Your Business Through Smart Marketing
Our world has become digital. People connect digitally, networking via myriad platforms and socially connected forums and apps.
One major reason those old methods just can’t survive in this digital world is that today’s consumers don’t respond well anymore to impersonal gestures, sales pitches, and advertising.
The reason the digital age is in full force – and is only getting bigger – is because of that cherished connectivity people experience online. They want something with substance, something that makes them feel like they belong – like the brands they follow actually care about them.
This is what people experience through social media with friends and family, and it makes them feel good. It gives them a sense of identity, purpose, and loyalty. And this is what they will generate responsiveness and engagement when it comes to marketing.
The Undeniable Impact
Indeed, digital marketing is the future. It will affect everybody in some way, shape, or form. Whether it’s personal, financial, or commercial, there will be no way around it.
Today, brands, businesses, and organizations are spending millions of dollars a month simply to invest in their strategies with digital marketing, e-commerce, social media, and mobile trends to generate leads.
Digital Marketing Statistics
- Out of every 6 people, at least one works with internet-related media to promote business.
- Mobile ads alone earn roughly $5 billion a year.
- When social media is part of a buyer’s journey, conversion rates can reach 129%.
- 73% of customers agreed that content with personality helps to form loyal relationships.
- In 2016, the average ROI for email marketing campaigns was 4,300%.
- Personalized email messages improve click-through rates and conversions by 10%.
- By 2019, video content will account for 80% of global internet traffic and 85% in the U.S. alone.
- In 2013, roughly 15 million people bought at least one mobile phone a day.
And this is just a sample of the staying power and bright future that digital marketing holds. Not to mention, with such an impressive surge in popularity, effectiveness, and relevance of digital marketing, the job market is in high demand.
Today, more than half of internal office work is performed digitally. Soon, it will encompass all office tasks. Ask any small business – they’ll tell you much of their work is done remotely. Businesses are not only in competition to attract customers digitally, but also to attract a skilled workforce.
Five Reasons Digital Marketing is Growing
The following reasons are just some of the benefits to choosing digital marketing for growing your business. This is about more than making your website rank higher on search engines, but instead relates to how your business interacts with your customers and stakeholders online and how they perceive you.
Everyone is Online
We all know how many people have smartphones and at least one type of social media account. But consider this interesting fact – users over the age of 55 has increased on social media; this is up by nearly 80% over the last few years.
One of the fastest growing demographics is one that is not your typical target audience. The fact now is that you can connect with just about anyone and every imaginable audience you can think of.
Broaden your Reach
While a marketing method like cold calling is time spent and most often wasted in a one-on-one setting, and things like billboards are only seen for a few transitory seconds (or just ignored), digital marketing can reach everyone who is online.
There is hardly much limitation anymore when you’ve got the world at your fingertips. You have this opportunity afforded to you to grow your reach exponentially, and that is not an opportunity to squander.
While word-of-mouth still holds a sacred place in every company’s heart of marketing, social media and the internet allow people to share content, helping your brand spread as well.
Find Prospects Where They Spend Their Time
Because prospects are all going to be online at some point, and because the popularity of social media and content sharing is at an all-time high, chances are good that you will find them doing what they enjoy doing and where they feel comfortable being themselves.
Establish your Authority
When you are able to create relevant content that separates you from the competition, you will stand out. When your loyal base is comfortable enough sharing your content, you establish authority. Not only that, you earn trust and build your brand’s reputation.
If prospects can find proof of your skills and validity and relevancy online, especially through their own social circle, they’re more likely to engage with you.
Everyone is online for a reason: they fulfill their needs and find what they’re looking for. If they trust you, they will be convinced that you’ve got what they need.
You will Save Money
Digital marketing is more cost effective. It’s a common misconception that it is more expensive. It can be if you don’t know how to navigate the waters and wind up shrinking your ROI and damaging your brand. But if it aligns with your overall strategy, you’ll certainly be able to reap the benefits.
This is quite easily the most valuable resource you can have right now. While it’s important to give value to time, it’s important to know that the time is now. If you can get a firm grasp on digital marketing, it could help streamline the rest of your goals.
Start Investing in Your Business
It’s not difficult to see the massive impact the internet has on the world at large, and it shouldn’t be difficult to see how much digital marketing can have a massive effect as well.
Marketing itself has always been an integral part of our economy, and with advancements in technology breaking ground and being consumed by the public at such a rapid rate, the future is here and now, all the time and the future is digital marketing.