How Search Rankings Work

Over 85% of all purchases come from major search engines such as Google, Yahoo, and Bing. They’re central to any company’s marketing strategy. Since Google has the majority of volume, SEO campaigns use their ranking system as a baseline.

How to Choose the Best SEO Agency

There are a lot of factors to think about when hiring an SEO agency to handle your online visibility. Some of the important considerations to make are:
Industry Experience
An SEO agency with experience in your industry is a huge benefit. They’ll know the complexities of your business and the challenges it’ll face. They’ll also be able to develop an action plan suited for your specific needs.

Rankings and Click-Through Rate

There is a relationship between your ranking on search engines and your website’s traffic. The table below shows the amount of traffic you could gain. We base these numbers on your website’s rankings for keywords.
The table also shows the value of a ranking position. This is in relation to the percentage of traffic your website gains based on search engine results page (SERP) rankings.