12 Benefits of Social Media Marketing Even though social media has been used for years on the marketing scene, many people still doubt whether it offers real advantages for business purposes. This is because many don’t get a tangible value from social media management in the short run. The digital media space is crowded with thousands of businesses and individuals vying for the attention of consumers. Plus, the process is time-consuming, so you will have to put a lot of time and make every effort to find your place out there and achieve success. With so many skills to master, social networking sites to pick from, and little ability to show a direct return on investment (ROI), it’s pretty difficult to justify investing time and resources in social media marketing.