Understanding how local SEO works is critical for business owners in Toronto. Your potential customers are looking for goods and services online and if your business isn’t visible to them they’ll just move onto the next one that is. If you don’t have a solid campaign to attract your target audience, you’re missing opportunities to strengthen your business.
Money can be tight if you have a small business. Most of your funds will be allocated to establishing your brand and managing internal operations. When it comes to promoting your product, you will need to rely on more than word of mouth.
Though a lot of small business owners maintain that one client’s good service will result in a flood of new customers, that simply isn’t the case. With a slow spread, limited audience, and potential negative feedback, word of mouth is not a reliable form of marketing.