Long gone are the old marketing days that relied on billboards, mailers, and cold calls. While they might have had their place in the marketing world at one time, those tactics simply just don’t fit in today’s ever-evolving marketing world; they’re completely outmoded and relegated to the annals of marketing oblivion.
Money can be tight if you have a small business. Most of your funds will be allocated to establishing your brand and managing internal operations. When it comes to promoting your product, you will need to rely on more than word of mouth.
Though a lot of small business owners maintain that one client’s good service will result in a flood of new customers, that simply isn’t the case. With a slow spread, limited audience, and potential negative feedback, word of mouth is not a reliable form of marketing.