E-Commerce Organic Beauty Products (CA)

Todd Foster  25 - Apr - 2016

Case Parameters:

Type of Client: E-Commerce (International)
Service Area: North America (Primarily CA and US)
Previous SEO Work: Done In-House
Work Required: Website Audits, On-Page SEO, Link-Building, Content Production, Website Architecture, Press Releases, Social Media
Preface:

In May 2014, we were approached by the owners of an e-commerce store that specialized in the sale of organic beauty products from their home office in Toronto, Canada. They had conducted some SEO on their own previous to contacting us, and had determined that they required a professional service to maximize their brand awareness online. Over the next 6 months, we conducted a variety of services for them ranging from on-site optimization to social media exposure to help build their following.
Preliminary Analytics Data (per website, per month):

Keywords on Page 1: 7
Average Traffic Generated Via Search Engines: 675 visitors
Average Lead Generation: 130 leads
Average Sales Numbers (due to website): 96 sales
Revenue Due To SEO: $6,000 per month

Annual Revenue due to other SEO’s: $72,000.00
Annual ROI: 320%

Our Results (monthly, after 6 months):

Keywords on Page 1: 68
Average Traffic Generated Via Search Engines: 3,500 visitors
Average Lead Generation: 750 leads
Average Sales Numbers (due to website): 426 sales
Revenue Due To SEO: $35,000 per month

Annual Revenue due to our SEO: $420,000.00
Annual ROI: 3500%

Conclusion:

After research and competition analysis phases were complete, the work we conducted had spectacular results. This client witnessed a dramatic increase in traffic and sales numbers in a 6-month time frame and decided to stay with us on a long-term basis as a result. The social media campaign was particularly successful in bringing new visitors to the website, and the revenue generated from the campaign allowed the owners to expand their operation even further.

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