Every online business now has a digital presence, so just running a website is not enough. In lieu, strive to be one step forward by examining how to boost sales using web design.
On this page, we’ll observe the holistic approach to website design that will give your visitors what they want and help increase sales on your e-commerce website.
Table of Contents
How To Boost Online Sales Via Web design
You should utilize the best techniques in conversion rate optimization (CRO) to your website design to convert your site visitors into paying customers.
Incorporate A Responsive Web Design
Firstly, you should ensure that your online store has a responsive design. This means that it has to be designed to visually adapt to the size of the screen wherever it appears. It needs to appear great on mobile devices and on a laptop and desktop version.
Site users expect a 0-4 second loading time before closing your site. The first 5 seconds significantly impact the conversion rates. If your site has slow load speeds, you lose your target audience and even the opportunity to rank high in Google searches since the search engine doesn’t favour slow-loading sites.
A responsive site design enables shoppers to smoothly use your website and have a positive experience regardless of their device. It permits them to seamlessly purchase your products or acquire your services wherever they are.
Use High-Quality Visuals
Site visitors judge your website solely based on visual appeal. Sound eCommerce website design contains quality visuals that improve the user experience. You can take advantage of high-quality images or visual elements to attract consumers’ attention and make them more curious. Videos are also handy for offering your product’s solutions and demonstrating that you’re ready to exceed shoppers’ expectations.
Post Relevant Blog Post Consistently
Blogging helps drive sales by promoting your brand awareness and boosting the rankings of your product pages. Creating a blog connected to your eCommerce site is the easiest and most practical way of publishing fresh content on your website. It can appeal to your target audiences’ interests and problems while presenting them to your business, and products or services.
Use White Space
Many eCommerce stores incorrectly fill their site with text messages, images, and graphic elements, confusing potential customers and making the site’s objective vague. Efficient white space keeps your site orderly while maintaining your audience absorbed in meaningful content and persuading them to stay on your site longer. Improved engagement time results in increased sales for your business.
Add Customer Testimonials And Reviews
Testimonials and reviews enhance your reputation and urge more users to make purchase decisions. Prospective clients trust past clients – posted testimonials provide more impact than star and number ratings.
Include Trust Badges And Security Signals
Trust and security badges are other essential things to improve sales. They function by linking your brand with other respected companies. They are to present social proof and provide security and trust to website visitors, which brings on more deals. Those badges show you can be true to your word and have the capabilities and skills needed.
Use Custom E-commerce Website Design
If you want to create an unforgettable brand image and turn website traffic into sales via new and loyal customers, your site must have a distinctive look. Customization enables you to match the customer’s wants, thus completely changing the relationship between your brand and consumers. Enhancing merchandise through transformations, like a graphic overlay design, may deliver your products an advantage over competitors.
Create Organized Navigation
With clear and concise navigation, users can find your products or services more easily and quickly, making them more likely to become repeat customers for your eCommerce business. Over 80% of online consumers promptly search for information about online stores’ services or products. A search bar on top of the page will help customers find what they’re seeking in haste.
Create A Sales Funnel
The sales funnel illustrates a sequence of actions and components that entice a new website visitor to become a customer. It helps you distinguish what possible clients do at every stage of the buying process. You need a landing page that allows prospects to enter their information, but you must give them something in return for them to share their email address. For example, encourage visitors to attend a webinar or send out content to educate your subscribers.
Make Checkout Simple
Never let your user find it hard to go to your checkout page. Make it clear and avoid being unclear with CTA (call to action). Also, provide online shoppers with an option to check out as a guest or to use their social media accounts. Have them fill out only the required data and provide them with several payment methods. Allow them to view a product preview in their cart to check what they’re purchasing.
Increase Online Sales With Web Design From A Professional Web Design Agency
Caseo is among the top digital marketing agencies offering services like quality web design, SEO services, and PPC advertising. We know how to drive web traffic, attract younger customers, and bring more sales for your business by utilizing the best practices and implementing the web design elements mentioned above. Contact us today to speak with one of our staff regarding our web design service!
