How Digital Marketing Can Improve Your Dental PracticeEven though we live in a digital age, many dental practices are still using traditional marketing methods to promote their services. Many dentists still advertise themselves on billboards and in the Yellow Pages, while others buy TV and radio airtime. After spending a fortune on those traditional marketing methods, they’d be lucky to get a few new patients a month. Are you one of these dentists? If so, it’s time to wake up. With an online presence, people who need dental care could find you much easier. But it’s not enough to simply set up a dental website. You must do much more for your practice and your business. This is where digital marketing comes in. Like other kinds of businesses, a dental practice can immensely benefit from digital marketing. As a matter of fact, the importance of digital marketing strategies for dentists is higher than ever. There are also a number of online platforms that act as the powerful marketing tools. But remember that the success of those platforms will depend on what kind of tools you select and how efficiently you use them. Read on to discover the benefits of digital marketing for dental practice. You will also learn how to grow your business by using digital marketing. Let’s get started!
How Do Dentists Benefit from Digital Marketing?Digital marketing offers a lot of benefits to businesses. They just need to know how to reap those benefits. Unfortunately, many dentists are still not aware of digital marketing benefits.
Increased Business VisibilityYour dental office is practically invisible if you do not have a business website. That is why you need to create a business website and make sure that your dental business site is visible in Google search results. The goal is to be located and noticed by search engines. Your site should be listed on multiple search engines. That will increase the chances of being found by new clients. Your best bet would be to list your website on all search engines. That would take a lot of time though, as there are more than a hundred search engines on the Internet. By the way, their number is constantly rising. That’s why you should consider hiring a service that would get this time-consuming job done for you. They are not only time-saving but also cost-effective. That can save you time without breaking the bank. Furthermore, there are also websites designed specifically for patients to easily find dentists online. Many patients find dental offices that way. So, why not make use of them? Another great way to increase the visibility of your dental practice is to use social networking sites. Social media can help you reach your target audience and build a strong relationship with them. With the use of digital marketing and social media, you’ll eventually make a name for yourself. Your dental office will become more visible at the same time. Of course, it takes a lot of effort and time.
Unique BrandingA unique identity is very important for businesses. The same goes for doctors and dentists. Digital marketing also allows you to market your dental practice on multiple platforms. There are many different ways to familiarize your target audience with your practice. Here are some branding opportunities for dentists to present their practice to potential patients:
- Behind the scenes videos and images of you and your staff
- A modern logo design
- Giveaways and contests that give publicity to your dental services
- Written content that lets you convey your message
Modern AdvertisingTraditional advertising simply can’t compare to the contemporary digital alternative. Whether you promote your dental services through social media or Google AdWords, you can enhance the reach and influence of your practice. That means a wide target audience. Moreover, the results are easy to track. Digital advertising lets you have more control over the look of your ads. Unlike traditional advertising (TV and newspapers), targeted online advertising enables you to track who saw your ads. Aside from knowing who sees your online ads, you know exactly when the ads go out and how much they cost. That makes digital marketing a wise choice for dentists.
Targeted CampaignsWhat makes digital marketing beneficial for dental practices is that they have the ability to target marketing campaigns toward a particular demographic. In the case of pay-per-click marketing, dentists only need to pay people who click their ads. When it comes to targeted SEO campaigns, dental practices must have their own website. These campaigns can get your website to rank at the top of Google search results when someone searches for certain keywords. When getting more traffic, you will naturally bring in more people wanting to give your dental services a try.
Lower CostLast but not least, online advertising is less expensive than traditional forms of advertising. Digital marketing can be used diversely. Most people use Adwords and Pay Per Click (PPC) because they are quite affordable. But there are also costly options. They can yield a terrific return on investment (ROI) when done right.
Develop a Client BaseAs a dental practice, it’s crucial to establish a strong online presence. That lets you recruit new clients. The best way to develop a client base is to start a website. Starting a website is something dentists need to do in order to attract new patients. In addition, you should use digital marketing and SEO techniques that ensure a constant online presence of your business. They refer to keywords, updated content, website navigation, link building, responsive website, and so on. A website represents a cost-efficient method of promoting a practice. It provides advantages and results for extended periods of time. A website also accurately reflects the team individuality as well as the quality of service. That’s why every dental practice should have its own website. Create an easy-to-explore, responsive website that is straightforward yet professional. Be sure to properly execute dental marketing and dental SEO alike. Also, make sure the style is based on the needs and wishes of your target market. Bear in mind that most of your prospective patients use tablets or smartphones when looking for a dental practice. For that reason, your site must be responsive and mobile friendly. Dental websites that have a modern design and relevant content are typically ranked high in search engines. Those sites can drive traffic when people search for trustworthy dental directory services. Descriptive, short texts and appealing photos give a positive impression to new patients while convincing existing clients to stay. With the help of such a website, you can attract more visitors and get them transformed into patients. Aside from that, you will be able to publish alluring packages on your website. By providing a wide variety of solutions and services at affordable rates, you will motivate people to start capitalizing on your offers. As you acquire new patients, your dental practice will gradually increase the client base.
Rank Higher with Search Engine OptimizationSearch engine optimization (SEO) allows low investment businesses to have high returns. Likewise, search engines bring doctors new patients in an efficient way. Digital marketing that includes SEO is a cost-saving option for dentists. At a low cost, dental practices may benefit a great deal by working with a digital marketing company specializing in SEO services. A good search engine optimization strategy can boost your Google rankings. That increases the chances that your website will be clicked. Of course, your site must be professionally designed, easy to navigate, and appealing.
Digital Marketing Platforms and Networking Tools for DentistsPatients expect different things on different online platforms. That’s why dental practices should aim to align with their patients’ expectations on these platforms. The question is, which digital marketing platforms work best for dentists? Here are the most suitable networking tools and platforms for dental practice:
- Ad-words — A Google’s pay-per-click advertising service that enables advertisement display across millions of publisher websites. This is a great way to optimize your ads and get better ROI from your marketing.
- Facebook — The most effective social networking service and social media that’s integral toward reaching out to both new and existing patients. That makes it ideal for a dental practice. This is also considered the most productive way of sharing information today.
- YouTube — It’s the most commonly used search engine around the world. YouTube is a perfect place for dental practices to promote their services. They can create testimonial videos, upload tours of their dental offices, or demonstrate dentistry treatments. By sharing these videos with friends, family and other people, patients drive new patients to a dental practice.
- Blog — It lets you share information about new technology and dental treatments with your target audience. A blog also allows patients to update information on the developments and services within a dental practice.
Common Digital Marketing MistakesMost people are inclined to make some mistakes during the digital marketing campaigns. We’ve put together the list of those mistakes to help dentists avoid them:
- Targeting the wrong people
- Too much spotlight on dental services
- Ignoring competitors
- Being very choosy about using marketing channels
- Not maintaining a blog
- Not tracking the results of advertising campaigns
- Sending emails that are not mobile friendly
- Sending out the same email/message to different groups of people
- Creating stale email content