National Auto-Dealer (U.S)

Todd Foster  25 - Apr - 2016

Case Parameters:

Type of Client: Local (Multiple Locations)
Service Area: United States
Previous SEO Work: Yes, Multiple Vendors
Work Required: Website Audits, Competition Analysis, On-Page SEO, Link-Building
Preface:

In January 2015, we were approached by a large American dealership corporation in the United States. They were conducting SEO campaigns with several vendors, but failing to see significant results. Their rankings, traffic and sales were stagnant, and had been for months. The scope of the project was 350 websites, each representing a separate dealership in the United States. Each website needed a ground-up strategy to improve traffic and sales numbers. The contract term was 12 months.
Preliminary Analytics Data (per website, per month):

Keywords on Page 1: 26
Average Traffic Generated Via Search Engines: 2,100 visitors
Average Lead Generation: 189 leads
Average Sales Numbers (due to website): 15 vehicles per month
Revenue Due To SEO: $46,500 per location/month

Annual Revenue due to other SEO’s: $558,000.00 per location
Annual ROI: Unknown

Our Results (monthly, after 12 months):

Keywords on Page 1: 48
Average Traffic Generated Via Search Engines: 5,400 visitors
Average Lead Generation: 420 leads
Average Sales Numbers (due to website): 42 vehicles per month
Revenue Due To SEO: $130,200 per location/month

Annual Revenue due to our SEO: $1,562,400.00 per location
Annual ROI: 1,300%

Conclusion:

Through careful research and execution of our SEO strategy, we were able to nearly triple the gross revenue generated for this corporation through their websites within 1 year. We doubled their website traffic in the same time span, and doubled the number of terms they ranked for on page 1 of major search engines (in this case, Google). Not only are the numbers up from last year, but we confirmed that over 98% of dealerships saw higher monthly numbers on a year-over-year basis (January 2014 vs. January 2015, etc.) throughout the year.

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