Start-Up Plumber (U.S.)

Todd Foster  25 - Apr - 2016

Case Parameters:

Type of Client: Local (Single Location)
Service Area: Central Texas
Previous SEO Work: No
Work Required: Website Audits, On-Page SEO, Link-Building, Content Production, Website Architecture
Preface:

In June 2013, we were contacted by a plumber in Texas who was looking for an SEO agencies to handle his SEO needs. He owned a small start-up business with just 2 employees and his website needed to be created from scratch. Within 12 months, his business had grown to a size of 4 locations in Central Texas with over 15 employees using only digital marketing and SEO as marketing strategies.
Preliminary Analytics Data (per website, per month):

Keywords on Page 1: 0
Average Traffic Generated Via Search Engines: 15 visitors
Average Lead Generation: 0 leads
Average Sales Numbers (due to website): 0 service calls per month
Revenue Due To SEO: $0 per month

Annual Revenue due to other SEO’s: $0.00
Annual ROI: 0

Our Results (monthly, after 12 months):

Keywords on Page 1: 23
Average Traffic Generated Via Search Engines: 1,100 visitors
Average Lead Generation: 123 leads
Average Sales Numbers (due to website): 15 service calls per month/location
Revenue Due To SEO: $52,000 per month

Annual Revenue due to our SEO: $624,000.00
Annual ROI: 3467%

Conclusion:

When we conducted our research into his competition, it became clear there was no discernable competition for plumbers in his service area. We quickly determined that we could expand the business quickly and ensure he captured the market if we moved quickly. After working with him to establish several locations and placing him front and center for his services, he was turning a profit within 4 months and had developed 4 new locations in Texas within 12 months with the revenue he generated from our SEO campaign.

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It is natural for a business owner to say “I want to be the best at everything” when it comes to digital marketing, but this is rarely a realistic short term goal.

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