Law Firm SEO
One of the primary goals of SEO (Search Engine Optimization) is maximizing the online visibility of a brand or firm. The same holds true for law firm SEO. With the use of various SEO techniques and strategies, it can help law firms get to the top of Google search results besides increasing their professional visibility.
These strategies and techniques include website optimization, on-page content creation, keyword research, and link building. When combined with on-page SEO techniques and local lawyer SEO, they can not only improve the website structure but also increase the organic traffic to the website and boost the overall ROI.
As one of the essential parts of digital marketing, SEO is considered an important long-term investment. To make the most out of their investment, law firms should be careful when choosing an SEO strategy and SEO agency. Not every SEO strategy is effective for everyone. Likewise, not every SEO company is capable of improving search engine rankings.
Read on to learn more about law firm SEO and the services we offer to lawyers.
What Is Law Firm SEO?
Law firm SEO, also referred to as lawyer SEO, is a comprehensive process of increasing Google rankings by optimizing a law firm’s website for search engines, especially Google. Instead of improving paid and direct traffic, it increases unpaid organic traffic to a website. More than 50% of website traffic is coming from organic search. About 10% comes from paid search and around 8% from social media channels. This involves a broad spectrum of techniques, tactics, methods, and strategies that drive more people to a lawyer’s website.
By driving more traffic to a website, law firm SEO can increase your chances of getting on the first page of Google.
Why Does Law Firm SEO Matter?
- Word of mouth
- Social media
- Search engines
Why Do Law Firms Need An SEO-Friendly Website?
With more and more people seeking lawyers online, it is imperative to have a legal website that outranks competitors. When hiring outside agencies to launch digital marketing campaigns for them, lawyers often face a lack of expertise and transparency. That said, every law firm interested in improving its Google rankings should make sure the SEO agency offers the right services and has extensive law SEO experience before hiring them for the first time.
A website makes it easier for people to find a lawyer. Through a business site, attorneys can showcase their services and expertise besides answering inquiries and giving legal advice to their clients. It is one of the central hubs for marketing strategies.
Not every site ranks high on Google, though. Your law firm needs a site for SEO to be more visible in search results. If you have an SEO-friendly website, there’s a good chance your firm will appear in the local search results.
While sponsored and PPC advertising can temporarily improve your online visibility, it will start disappearing when you cancel ads. SEO is the only proven way to keep your Google rankings high over a long period of time. It enables law firms to improve their local rankings without breaking the bank.
Do You Provide Law Firm’s SEO Services?
What Are The Basic SEO Considerations For Attorneys?
When it comes to SEO for lawyers, the key is to cause potential clients to find your website or landing page organically and check out your legal services. Your website should be optimized in such a way to make it easy for search engines to find those organic results quickly which is why it’s important to invest in long-term organic SEO programs.
When people search for attorneys in their country or city, they usually focus on firms appearing on the first page of Google search results. Very few people are interested in sifting through companies on the second page of search results. Even if your website appears third on search results, your chances become slimmer that potential clients will click on it.
Getting on the first page of Google is not easy at all, especially when you attempt it yourself. If you want your law firm to appear there, you will have to consider:
- Taking a full suite of actions from identifying your digital marketing and social media strategy to optimizing the structure of your website and maintaining an active blog.
- Analyzing your digital footprint to make sure your law firm is competitive at all times. A good rule of thumb is to conduct the SERP analysis of your website at least once a week.
- Realigning and changing your SEO lawyer strategy as needed to ensure that it is effective and up to date with your services.
Covering all of these considerations can be a daunting challenge even for an SEO expert. It takes a lot of time and effort. Let us get it all done for you!
We can cover all the bases; from optimizing your website for search engines to building a customized marketing strategy for your law firm, our SEO agency will make your website rank higher on Google. In addition to climbing to the top of Google, we can also generate more leads from both your existing and potential clients.
What Are The Key SEO
Ranking Factors for Law Firms?
Google uses very complex search algorithms when ranking sites. To make things even more complicated, changes to the ranking algorithms and systems are being introduced almost every day. Some of the major algorithm updates include Penguin, Panda, Hummingbird, RankBrain, and Fred.
As far as the ranking is concerned, more than 200 factors come into play, including Site-Level Factors, Domain Factors, On-Site & Off-Site Webspam Factors, Page-Level Factors, and Backlink Factors. Lawyers should pay attention to the key ranking factors only.
The following are the most important SEO ranking factors for attorneys
Here at Caseo, we can utilize all of these ranking factors to your advantage and make your website dominate search results. In addition to the above-mentioned key factors, we can also take care of other factors that affect search rankings like page speed, mobile-friendliness, HTTPS, social signals, user experience, and much more. Additionally, we will be monitoring search engine rankings all the time to check where your website actually appears and make sure it is always somewhere near the top. And we always keep you, the client, up to date with your successful results.
How To Pick The Best
SEO Company For Your Law Firm?
Choosing an SEO agency to manage the marketing strategy of your law firm can be tricky. All agencies promise high rankings and more sales leads, so it’s difficult to know which ones you can really trust.
So, how do you pick the best law firm SEO agency? The company or agency you intend to hire must have:
What SEO Services Do We Offer to Lawyers?
We provide an extensive range of SEO and digital marketing services across industries, including organic SEO for lawyers. Our services go beyond optimizing law firm sites for organic search results. In addition to local search optimization, we can also handle everything from keyword research and SEO content writing to link building and competitor content analysis.
Let’s take a closer look at the essential SEO services we offer to attorneys:
How Can We Make Your Law Firm More Successful?
Why choose us? You should consider hiring our agency because we have extensive experience in SEO for lawyers. At Caseo, we know how to boost the visibility of your legal site in search engines and make it rank higher on Google. Our team uses proven SEO techniques that will dramatically increase traffic to your law firm’s website. Moreover, we can build a tailored SEO strategy based on your specific objectives and needs.
Here’s what you can expect when you hire us for your marketing campaign: