Windows and Doors Installer (U.K.)

Todd Foster  25 - Apr - 2016

Case Parameters:

Type of Client: Local (Single Location)
Service Area: Suffolk, United Kingdom
Previous SEO Work: None
Work Required: Website Audits, On-Page SEO, Link-Building, Content Production, Website Architecture, Press Releases
Preface:

One of our oldest clients, the owner of this company contacted us in June 2009. He had not performed any SEO work on his website in the past although he operated a well-established business in the Southern UK. However, he wanted to create and develop an online presence since he effectively didn’t have one at the time. We began work on a month-to-month basis for him to ensure we could produce results, and he has been with us ever since.
Preliminary Analytics Data (per website, per month):

Keywords on Page 1: 0
Average Traffic Generated Via Search Engines: 5 visitors
Average Lead Generation: 0 leads
Average Sales Numbers (due to website): 0 sales
Revenue Due To SEO: $0 per month

Annual Revenue due to other SEO’s: $0.00
Annual ROI: 0%

Our Results (monthly, after 12 months):

Keywords on Page 1: 24
Average Traffic Generated Via Search Engines: 800 visitors
Average Lead Generation: 75 leads
Average Sales Numbers (due to website): 27 sales
Revenue Due To SEO: $75,000 per month

Annual Revenue due to our SEO: $900,000.00
Annual ROI: 5000%

Conclusion:

Since he started with us when we were brand new, he took advantage of our start-up pricing and was able to generate a huge return on investment almost immediately. Although his business is seasonal, our successful campaign forced him to hire new staff and develop new systems to handle the new influx of traffic he received. He expects to be opening new locations around the UK in 2016.

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It is natural for a business owner to say “I want to be the best at everything” when it comes to digital marketing, but this is rarely a realistic short term goal.

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